5 Ways to Use Social Media to Grow Your Small Business

#1 Use Facebook Dynamic Ads to do remarketing

Back in 2015, Facebook announced Facebook dynamic ads – a big step towards targeted, personalized digital ads. Just like personalized emails, Facebook Dynamic Product Ads delivers greater relevance and perfect timing based on user’s’ previous actions on multiple websites or their engagement with the content posted on Facebook.

When the purchasing intent is captured and added into your sales channel, the Click-Through-Rate and sales results of your ad will be increased. Indeed, dynamic ads get a 20% increase in conversion compared to other types of Facebook ads.

Below are some options that you can take advantage of with Facebook Dynamic Ads:

• Remarketing by highlighting specific product ads based on what users have viewed or abandoned in their cart on your website
• Upsell/ Cross-sell based on their post purchase.
• Finding more leads by using Lookalike Audiences.

Also, Facebook’s dynamic templates and Product Catalog are also great options because they reduce the time to configure your ads. With these options, you just need to create a single ad that can be applied to all of your products. Facebook will automatically select necessary information to display on the ad (images, names, pricing), stop running ads on out-of-stock items and show different products to different users without having to create multiple ad templates for each product.

It is quite technical to get started with Facebook’s Dynamic Product Ads, but once you set it up correctly, it will yield amazing results while lowering the cost and your working time.

#2 Optimize the visual content of your Facebook Ads with Carousel format

Reported to drive 10 times more Click-Through-Rate over traditional units, Facebook Carousel Ad – as advertised by Facebook will provide marketers “more space to drive action”. Because you can showcase up 3-5 images or videos with their own links within a single ad.

With this format, you can highlight different attributes, benefits or even multiple products in one ad, thus more ways for advertisers to utilize their ads.

#3 Run giveaways to drive social referral traffic

Social media giveaway is a proven way for businesses to interact with their fans, build a strong community, and gain more leads and turn them into sales.

It’s not hard to create a great giveaway. There are a lot of options and strategies you can use today to drive traffic and sales with this tactic. What matters is how to create a well-designed incentive campaign that can yield tremendous results.

Be fast and flexible with your campaign, test and measure the results over and over again to find the best approach.

#4 Use Facebook Messenger as a Customer Support channel

With over 1 billion users, Facebook Messenger is one of the most popular messaging apps worldwide. Integrating Messenger into your store to let them reach you anywhere and anytime on any device is our next suggestion for you to earn more sales from social media.

Building trust in your brand, getting closer, and establishing the relationship with your customers become much easier with this integration. And once you can do this, you can drive much more sales from them and create strong customer loyalty at the same time.

#5 Use Instagram Stories to sell more

Instagram Stories allow users to post multiple pictures and videos in a slideshow format that will disappear after 24 hours. Brands can take advantages of this feature to improve engagement, brand awareness, and post more content without overwhelming followers’ feed.

You can use Instagram Story as another way to send marketing messages to your brand’s followers, or inform them about upcoming sale, events and promotional campaigns.

You have a few seconds only to display your message, remember to make it clear and memorable.

Conclusion:

“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore.

Social media has been strongly rising for the last decades, making networking beyond the border. No doubt it will bring the same power to commercial activities. Selling and purchasing on Facebook, Instagram, Pinterest, even Snapchat will soon become a new social norm. Act on it now and enjoy the fruitful results ahead of your competitors, or else you’re left behind.